Listing Agents Hartford CT
How to Select a Listing Agent
by Realty Times Staff If you've never sold a home before, the real estate world can seem intimidating... especially if you don't know where to start. Perhaps you're hoping that the real estate fairy will come and whisk you through the home selling process. Unfortunately, she's overbooked. Instead, you're going to have to get out there and find a suitable agent. You're probably full of questions. Don't panic yet. We're full of answers. Where do I look for potential agents? Look for agents who have a market presence in your neighborhood. Agents "farm" certain areas, making them experts in particular neighborhoods, types of homes, or even special clientele such as seniors or first-time homeowners. Look for an agent with expertise in your neighborhood for your type of home. I don't know any agents. Should I look for someone with a small company or a big franchise? Bonnie Sparks' book: If you're clueless about selling your house and want to know more, published by Dearborn, points out that some people "prefer independent agencies because such companies can operate in ways that are tailored to the customers in their local markets, without kow-towing to a home office halfway across the country." Boutique companies often have a stronger market presence in their niche than larger companies with more agents. Just make sure your type of home and your neighborhood match their niche. Other sellers prefer franchises because of their large networking capabilities and advertising budgets. For example, Coldwell Banker puts all their listings on the Internet, matches the criteria to buyers' requests, and then emails them when homes are listed meeting their criteria. I've found several agents I'm comfortable with... how do I choose just one? Bonnie Sparks' book also lists seven questions which help "clue you in on how competent the firm is and how it conducts its business." |
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